Popularity metrics are a big (if not the biggest) ranking factor for SEO today. Download a free sample worksheet for researching and analyzing popularity metrics for your competitors to determine who is popular and why, in social networks and on-site engagement. Compare this against your own site to see where you need improvement and start to formulate ideas for how to compete with the most popular competitors to gain visibility, links, shares and search traffic.
This free Excel worksheet allows you to organize major on-page optimization factors for each page of your site, whether it's a new site or a redesign or just going through SEO optimization. The worksheet provides helpful tips in cell comments and an extra tab with best practices for title tags, meta descriptions, heading and image optimization.
Use this template after keyword research is done and site architecture is planned, and before sending pages off to wireframe and design.
The worksheet allows you to specify:
- Target keywords that each page should be optimized for
- Existing URLs and any changes to those URLs
- Title tags
- Meta descriptions
- Page headings
- Image file names and alt attributes
- Pages to link to and from for each individual page on the site.