The Competitive Insights Toolkit
A huge list of research, feedback and competitive insight tools that no competitive marketer should be without. Includes screenshots and pricing information.
Tools from Google
- Keyword Research Tool: Enter one keyword or phrase per line to see what people are searching for, the estimated monthly search volumes and ad competition.
- Google Webmaster Tools: Like a free SEO audit, Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.
- Google AdPlanner: Website audiences by demographics and interests, websites relevant to your audience, and unique visitors, page views, and other data for millions of websites from over 40 countries.
- Google Analytics: Measure your traffic and advertising ROI as well as track your Flash, video, and social networking sites and applications for free.
SEOmoz Suite of SEO Tools
- Open Site Explorer: Research and compare backlinks with competitors for intelligent and targeted link building. Identify top pages, view social activity data, and analyze anchor text.
- Keyword Analysis: Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape.
- Rank Tracking: Rank Tracker allows you to check, track, and monitor where your site lands in Google, Yahoo, and Bing.
- On-Page Optimization: Receive graded on-page keyword targeting. Find out how well your pages are optimized for target keywords, and improve your site for best performance.
- Blogscape Social Media Monitoring: Monitor blogs, RSS, Twitter, Digg, Reddit, and more for your keywords and phrases.
- SEO Web Crawler: Check your site to see how accessible it is to the search engines, link information and identify common SEO problems that may be systemic.
Majestic SEO tools
- Site Explorer: Explore a domain/url in great detail.
- Backlink History: Determine the number of backlinks detected for a given domain.
- Bulk Backlink Checker: Backlink counts for many domains.
- Neighbourhood Checker: Sites hosted on the same IP
Tool Party - Tools Showcased in the Pony Blog
- Appinions - A social discovery tool that allows you to find out who is talking about a topic and how they feel. It was free at the time of review but is now folded into the Appinions Influencer Exchange platform.
