Great business decisions are made when keen insight meets reliable data.
How’s Your Pony combines top tier tools and fervent data nerds to gather and organize information about your customers and competitors. So if digging through a mountain of data isn’t your idea of a good time, have no fear, we actually get a little excited about this.
The first step in working with us is just saying hello. You can do that here.
Brand Sentiment
If you knew what people liked or didn't like – if you knew what they wanted more of or less of from your brand and brand assets (products, services, bloggers, executives, website, etc), would you adjust to meet their needs? A Brand Sentiment report can let you see what's working and what's not so you can highlight the good things in your product, in your marketing messaging and on your website, and fix or get rid of the bad things. Learn More
Competitive Landscape Analysis
What do you really know about your competitors and what they're doing on the web? It's nearly impossible to position yourself to move ahead of them if you don't know what's making them successful and where their weaknesses are. Competitive Intel from How's Your Pony? dives deep into website features, content, popularity measures (social media activity and site user behaviors), and brand sentiment (what people like or don't like) to determine which competitors have the upper hand, and why and how you can take actions to not only compete, but stride ahead. Learn More
Audience Targeting
Do you know your target audiences? Do you know what they need, what they want? Do you know what they’re into, where they're interacting online, and who they really are? If you don't know your audiences and their specific needs right now, your likely not attracting and converting them as well as you should be, and you may be missing the mark in your marketing messaging, while the competition snatches them up and takes them away. How's Your Pony can help you define your audiences, determine what they need/want the most, and craft content strategies to attract and convert those audiences. Learn More
