Ever wish you knew what people really think about you?
How much do you know about what your audiences are saying about you? What they love about your brand or your site? What they hate? How they *really* feel about your recent product launch or new website design or your bloggers or services or even your executives and public representatives? People are talking online in droves, and it's likely people somewhere are talking about you.
What's in a Brand Sentiment report?
Brand sentiment reports dive into the web to determine where people are talking, who's talking, and what they're saying. Data is gathered by hand filtering every mention of a brand and its assets from advanced sentiment tools along with manually scouring the right places on the web to extract relevant data. This data is then analyzed to extract important insights and provide specific actions you can take to highlight the good and fix or get rid of the bad.
Online Sentiment vs. Survey-Based Sentiment
Traditionally, brand sentiment reports have been gathered by surveying a group of people, whether it’s a few dozen or hundreds or even thousands. These people know they're being asked for an opinion, and oftentimes they know who's asking for them, so these opinions are oftentimes going to be skewed towards what they think the surveyor wants to hear, or at least more "polite" and filtered than raw data extracted from the web.
When someone claims how much they love Subaru or hate Comcast on Facebook, or lays out what they'd like to see from the travel industry in an online forum (comma) or simply tweets exactly what they love or hate about a new product on the market - this type of feedback is much more raw, less likely to be skewed, and there's typically far more of it. There are thousands if not hundreds of thousands of people talking about the major and even smaller brands online, and all that feedback is yours for the taking.
The most holistic approach would be to combine survey-based insights with online insights for a full picture. You could even throw in a little neuromarketing if you're up to it. Either way, make sure you're not sending the wrong message or missing out on major audience needs leaving audiences wide open to be stolen by competitors.
How do I get a Brand Sentiment report?
It's easy. Fill out the contact form and we can get started today. It helps if you provide a little about who you are, what problems you're trying to solve, and what type of information you'd like to receive (if you have the time). How's Your Pony? looks forward to hearing from you!
