Don't Look now, but you're surrounded by SEO snake oil salesmen.
Due to the surge of SEO professionals in recent years, businesses are employing "SEO Experts" with scant experience, shallow services and outdated practices that can not only get your site banned from search engines and your name plastered across The New York Times for bad search optimization practices, but can cost you credibility and tons of money along the way.
SEO is an industry with a history based on tactics to manipulate search results for which even “white-hat” tactics from a few years or even few months ago might now be unacceptable practice. But because search optimization tactics change often, an abundance of old information is available online, and newcomers to the field are learning the wrong information and selling it to unsuspecting clients like you.
Most hiring managers don’t know what to believe.
Those hiring SEO positions who are not well-versed in SEO can easily fall for impressive-sounding jargon or superficial “results." Audience-driven optimization is not yet a widely known or understood practice among many SEOs. Now, more than ever, it is extremely important to hire the right people.
SEO types, titles and salaries
SEOs come from a variety of backgrounds and expertise. Who you need to hire (and when) depends on what you need done (and when). How's Your Pony can help you cut through the snake oil and get the right person in place to help propel your SEO success.
How's Your Pony can help
- Determine the type of position needed and whether short-term, long term and/or part-time or full time.
- Establish position requirements based on specific company needs.
- Compose a job description and suggest avenues for promoting it online.
- Provide a connection to specific search industry recruiters.
- Compose interview questions.
- Interview candidates and provide feedback.
- Review resumes and provide feedback.