Your employees’ level of knowledge, access to tools, and practices employed are key to your long-term success in search. And since the search landscape is always changing, it is important that they are armed with the latest knowledge and tools, as well as the big picture in optimizing sites for audience-driven performance to meet site goals through the search channel.
Best practices and internal training sessions are customized to the client's individual needs, and are tailored not just for SEOs, but also for:
- Product Managers
- Engineers/Web Developers
- Marketing Teams
- Editorial + Content Production teams
- Business Development teams
How's Your Pony President, Laura Lippay, has extensive experience training individuals at small businesses + teams at large corporations, so you can count on getting trustworthy knowledge, best practices, tools and tactics for long-term success.