“Laura is a rare breed in our industry - she is very talented, capable, and aggressive from a business point of view, but also very collaborative. Laura tells it like it is at industry conferences, much to the benefit of the industry as a whole. Laura understands the fluid nature of our industry and the challenges and opportunities that creates. She further understands that the barriers to entry in our space are intelligence and hard work, and not some amount of secret or proprietary information. She has been a big help to me and others, offering her time and expertise in a group context to discuss industry-related issues. On top of all that she is a genuinely a lovely person to be around that has earned a lot of respect. I would highly recommend her to any organization.”
"How's Your Pony has transformed our SEO practice. Laura Lippay is the best in the business and she continues to provide valuable insight into best practices. Her value to our team and clients is immeasurable."
“Laura is a fantastic combination of functional proficiency, technical acumen, personality, and energy who would be an incredible asset to any company. She worked in my organization doing search engine optimization, business an analysis, and data analytics for the Yahoo Media Group and became the go-to person in no time after she was hired."
"Laura holds the unique skill set of being able to communicate with both marketing and technical teams to execute on search marketing strategy. She's able to be analytical and creative at the same time to bridge the gap needed for improving a website for search while maintaining the usability integrity for conversion metrics."
"Laura is deeply passionate about SEO and Search Strategy and, at Yahoo!, has used her smarts and constantly updated knowledge of her field to successfully evangelize search strategy into an organization that had been reluctant to put consistent effort behind it prior to her joining the team. She is a recognized thought leader in the field both inside and outside of the Company and because of this she has been able to recruit and build a team of expert search strategy specialists. Laura is a super-fast chip who not only groks the ever-changing world of search optimization, but has a solid understanding of the overall business as well."
“Laura Lippay is world class, and has impressed everyone she works with. She brings a unique dimension to technical marketing, combining search/social optimization into the context of fundamental marketing and product management, to build long term brand value, where Silicon Valley intersects Madison Avenue.”
"Considering the large number of sites that she had to analyze and work with to improve SEO, I was always impressed that Laura approached the work with a smile and a sense of humor. Her knowledge is invaluable and any company would be better off having Laura on board.”
“Laura was fantastic to work with. She is patient and encouraging with her teaching methods, and consistently upbeat. Additionally, working on projects with her was enjoyable because she thinks outside the box, has excellent communication skills, and an understanding of how to work with different personality types. I would jump at the chance to work with Laura again; she's such a valuable addition to any team.”
"Laura sees the big picture while also taking into account the little details. Her grasp of the inner-workings of content and the maximization of that content and her ability to relay the appropriate strategy are of the highest caliber. Her insights are BEYOND invaluable."
“Laura is one of those rare people who inspire everyone around them with their positive attitude. No matter what the situation, she always manages to bring focus and enthusiasm to every single meeting. Her knowledge of Search Engine Optimization and Social Media is on par with anyone in the industry. I learned a great deal reporting to her and without question would work for her again if the opportunity arose."